Go To China! pitch
Highlights
- Your best option to enter the Chinese market.
- Pitch to platforms, publishers, and media.
- Closed, curated event, with organized pitching.
- Aplications open
- Continuos call
- 10:30, Friday, June 26
Go to China! is a pitching event that provides a pivotal opportunity to take the next step forward with your project and enter Chinese game market.
GIC offers shortlisted developers a chance to impress Chinese publishers and/or platform holders with the game idea, quality and development values in order to become published in China, or even globally. This edition also includes as a novelty selected Chinese game media if visibility is what you are looking for.
If you would like to pitch your game, please submit it in the appropriate form that will be announced. Applicants are encouraged to enter games after ideation stage (that are either in development or completed products) for consideration. Submitted projects will be subject to curation by experts. Only the selected projects will be presenting at the pitch.
The event is not paywalled. It is part of GIC and partners continuous effort to support game development. Any form of GIC access from Business Pass to free Geek Careers Open Pass allows to attend. Note however, that Business Pass also includes GIC meeting system allowing to invite any GIC business attendee for separate meetings.
Previous editions of Go to China! pitch were held during GIC’18 and GIC’19 and featured Chinese companies like: Tencent, NetEase, TapTap, ByteDance / TikTok, East2West, Giant Games / Giant Network, WhisperGames and X.D. Network.
Apply now!
Do not wait, it is a continuous call with limited slots.
Show your team and project at one of leading industry conferences in Europe!
Platforms, Publishers, Investors
Few companies shape the global games industry on the scale of Tencent. Through publishing, investments, development studios, digital platforms, and marketing channels, the company plays a central role in virtually every segment of the Chinese gaming ecosystem.Areas of interest: Publishing, distribution, investment, Chinese market promotion.
Serving millions of active PC players, HeyBox has become a key discovery platform for Steam users in China. Its combination of community features, game information, and commercial services makes it an attractive partner for developers targeting the Chinese market.
Areas of interest: Publishing, distribution, investment, Chinese market promotion.
China’s leading short-video platform and one of the country’s most powerful marketing channels. Douyin offers opportunities for influencer campaigns, user acquisition, game launches, and large-scale promotional activities.Areas of interest: Publishing, distribution, investment, Chinese market promotion.
A cornerstone of China’s gaming and youth entertainment ecosystem, combining video content, livestreaming, communities, and publishing activities. For many international developers, Bilibili serves as both a marketing platform and a potential business partner.Areas of interest: Publishing, distribution, investment, Chinese market promotion.
Best known for its technology services and digital-platform ecosystem, Xunlei provides access to large online communities spanning gaming, entertainment, and youth culture. Its network creates opportunities for audience outreach and commercial partnerships.Areas of interest: Publishing, distribution, investment, Chinese market promotion.
Focused on premium PC games, Sonkwo combines digital distribution with local marketing and business-development support. The platform is well established among Chinese PC gamers and frequently works with international partners entering the market.Areas of interest: Publishing, distribution, investment, Chinese market promotion.
Known for its highly engaged community and high-quality editorial content, G-Cores has built a reputation as one of the most influential voices in China’s gaming scene. The company also cooperates with selected game developers on publishing and promotional activities.Areas of interest: Publishing, Chinese market promotion.
Media
Part of the global IGN network, IGN China delivers professional gaming coverage tailored to local audiences. It offers developers access to both mainstream visibility and internationally recognizable media standards.Areas of interest: Chinese market promotion.
A mainstream gaming media platform reaching a broad audience across PC, console, and mobile gaming. In addition to editorial coverage, GamerSky increasingly collaborates with developers and publishers on marketing and publishing initiatives.Areas of interest: Publishing, Chinese market promotion.
At the heart of China’s indie game ecosystem, indienova connects developers, players, and industry professionals through media coverage, community features, and developer-focused services. It is particularly relevant for independent studios exploring opportunities in China.Areas of interest: Publishing, Chinese market promotion.
For decades, UCG has been one of the most recognizable names in Chinese gaming journalism. Its strong reputation among enthusiast players makes it a respected outlet for studios looking to build awareness and credibility.Areas of interest: Chinese market promotion.
A veteran gaming media brand with deep roots in China’s PC gaming community. 3DM remains a widely recognized source of gaming news, reviews, and player engagement, making it a valuable partner for studios seeking visibility among core gamers.Areas of interest: Chinese market promotion.
Blending social media, lifestyle content, and creator-driven discovery, Rednote has become an increasingly important platform for reaching younger consumers. Its influence extends well beyond traditional gaming audiences, making it a powerful channel for community building and marketing.Areas of interest: Publishing, investment, Chinese market promotion.
YYTS
Combining media activities with a strong focus on gaming culture and preservation, YYTS has earned recognition among dedicated gaming audiences. The organization offers developers a distinctive channel for reaching enthusiasts and building long-term brand visibility.Areas of interest: Chinese market promotion.
Partners
