CTRL + ALT + PROMOTE – Games Marketing Summit October 23–24, 2025, Poznań Congress Center
Game marketing is evolving faster than ever – from viral TikTok trends and thriving Discord communities to the complex strategies of global publishing. CTRL + ALT + PROMOTE – Games Marketing Summit was created to bring together developers, marketers, and publishers to share the insights and hands-on strategies that truly work.
Over two days, you’ll dive into case studies, panels, and workshops led by experts who drive the visibility and success of games worldwide. The focus is on practice, not theory – every session is built to inspire fresh ideas and deliver actionable takeaways you can apply right away.
The program is shaped by our Advisory Board, featuring seasoned professionals in PR, marketing, and publishing from studios such as CD PROJEKT RED, Techland, Bloober Team, and more – people who understand the same challenges you face every day.
This year’s discussions are organized into four key thematic tracks:
- Social Media & Community – building engaged communities that fuel player growth.
- PR & Marketing – effective communication with media, partners, and players.
- Video & Content Marketing – leveraging influencers, streaming, and video to maximize visibility.
- Publishing, Bizdev & Team Growth – marketing-driven publishing strategies, positioning games in a crowded market, and finding the right partners to boost your reach.
CTRL + ALT + PROMOTE isn’t just another conference – it’s where the future of game marketing is being written.
For any questions, feel free to reach out at kuba.wojcik@bettergaming.pro.
Organizing Board
