After bringing the games marketing community together for the first time in 2025, we’re returning to Poznań for two more days dedicated to one of the biggest challenges in the games industry: getting great games noticed.

Making a great game is only part of the challenge. Getting people to discover it, talk about it, wishlist it, buy it, and keep playing has become a discipline of its own.

CTRL + ALT + PROMOTE – Games Marketing Summit brings together developers, publishers, marketers, PR professionals, community managers, content creators, and business development experts to share what actually works – and what doesn’t – in today’s games industry.

The summit focuses on practical knowledge and real experience. Expect case studies with actual results, honest post-mortems, panels tackling the industry’s biggest challenges, and workshops designed around problems teams face every day.

From building momentum before Steam launch and turning short-form content into wishlists, to working with creators, growing communities, securing media coverage, positioning a game, and finding the right publishing partners – the goal is simple: to give attendees ideas and strategies they can take back to their own projects and use.

The program is developed together with our Advisory Board, made up of experienced professionals working across game marketing, PR, publishing, community, and business development. Their involvement helps us keep the agenda grounded in what is happening in the industry right now – not what worked five years ago.